Kimberlee Williams
New Jersey resident Kimberlee Williams is the founder and Principal Marketing Director of FEMWORKS LLC, a uniquely multicultural LGBT public relations and marketing agency in Newark. She’s spent her career demonstrating to major companies the power and profit of marketing products specifically to multicultural LGBT audiences. In addition to its PR work for the private sector, FEMWORKS LLC orchestrates awareness campaigns for LGBT nonprofits, such as Newark-Essex Pride Coalition. Through The M Word, her monthly column for the National Gay and Lesbian Chamber of Commerce, Williams advises corporations, organizations and individuals about communicating with LGBT people of color. “FEMWORKS’ vision ruffles feathers and directly challenges the status quo,” she says. “Although LGBT marketing agencies are becoming leaders in the industry, [they] have yet to build relationships and intelligence about LGBT communities of color. FEMWORKS exists to put a face of color on the LGBT market.” –KL
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