Workin’ It 2011

2011’s Red Hot Entrepreneurs

Thanks to Jess Eddy, foodies searching for their favorite mobile grub truck need to look no further. With business partner Joel Potischman, this tech whiz co-founded Tweat.it (http://tweat.it), a free app for food vendors and eaters alike that tracks food trucks across the city, making our search for locally-sourced froyo and Korean tacos that much simpler. Though Tweat.it was built while Eddy and Potischman were still working full-time jobs, Eddy soon heeded the call for independence. A user experience (UX) design consultant with a background in graphic design, Eddy builds Web desktop or mobile-based services for technology based start-ups. “I made the choice to run my own business because I wasn’t getting that much out of my full-time jobs and I was being approached by start-ups needing UX help,” she says of her jump from freelancing to consulting. “When there is clearly a need [for your skills], it’s easier to pull the trigger.”


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