Tracey M. Robinson & Tonja F. Jordan
Founders, Lipstick + Wildflowers
Boredom with corporate politics was the impetus behind the clothing start-up Lipstick + Wildflowers, but creativity and innovation sustain the company. Newark, New Jersey native Tracey M. Robinson and Queens-born Tonja F. Jordan started the company in 2005 after recognizing “a growing need for fashionable, edgy clothing for gay women,” they say. “Our ultimate goal is to create clothes that have a ‘Masculine Attitude, Feminine Fit’™ for the androgynous and masculine woman.”
Robinson is the creative force, and gleans artistic inspiration from her world travels as well as the vibrant neighborhoods of Brooklyn. Jordan, a lawyer who represents artists and independent businesspeople, oversees Lipstick + Wildflowers’ operations. Their Web site will relaunch with the fall season. In addition to an online store, the site will feature content about LGBT arts, entertainment and social responsibility.
“Gay women want clothing that allows them to express their own personal style without shopping in the men’s department,” says Jordan. “This is Lipstick + Wildflowers’ ultimate goal—to bring tailored, textured, colorful fitted clothing to the LGBT woman.” —KL
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