Instagram Launches #UntoldPride Campaign For Pride Month

Instagram is celebrating the LGBTQ+ community with #UntoldPride, an initiative to honor queer history, empower queer expression, and foster safety on the app.

Instagram knows that the queer community loves sharing pics of our amazing pride outfits or our unbelievable weekends on Fire Island with the girls, so it makes sense that the app is marking pride month with a special campaign. On Monday, the app announced that they are celebrating the LGBTQ+ community with #UntoldPride, an initiative to honor queer history, empower queer expression, and foster safety on the app.

In New York, Instagram is celebrating WorldPride with a partnership with @lgbt_history, a queer history account.  The partnership created 10 installations throughout New York that shine a light on lesser-known historic LGBTQ+ pioneers, places, and movements. The installation includes a massive (and beautiful!) mural in Bushwick celebrating queer history, as well as other installations throughout the city.

Instagram is also using this pride month as a chance to get serious about making their platform better for LGBTQ+ users. As part of #UntoldPride, Instagram is rolling out new tools, updating gender options, and creating an LGBTQ+ teen guide in partnership with the advocacy group The Trevor Project.

To bring greater inclusivity to the app, Instagram is updating the gender selection options available in your Instagram profile to be more inclusive and reflective of how people actually self-identify. Now, you aren’t limited to “male,” “female,” or “prefer not to say,” but instead have the option to create a custom gender identity category for your profile.

And of course, Instagram rolled out some special rainbow pride-themed tools for us to use while we celebrate this month.  Together with GLAAD, Instagram identified prominent hashtags, including #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, and #pride2019 to be displayed in a rainbow gradient when you use them in your stories. Another feature turns your story ring into a rainbow wheel for 24 hours when you use these hashtags in your stories. Happy Pride!


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