Kim Pham 

From being the award-winning founder of a proud and loud Asian food brand to an influential BDSM practitioner and educator, Kim Pham has built her platform of more than 200,000 followers around niche subcultures. In a quest to reclaim and celebrate the “multitudes in Asian flavors,” the first-generation Vietnamese American launched Omsom with her sister in 2020. They scaled the “Saucy Noodles” product to more than 2,000 stores, including Whole Foods and Target, before selling the business in 2024. This entrepreneur’s ambition is guided by a queer lens focused on the intersection of horny and wholesome. “As a daughter of refugees and a bi woman, I have seen the many ways that the world does not seem built for me, and I have made it my north star to help folks build thoughtfully nontraditional lives, whatever that means to them,” she says. “From my BDSM education work to writing about my experience as a Vietnamese woman, all that I create is to help folks find freedom, connection, and joy outside of societal norms not often made for us.” Pham’s boundary-shattering work in kink, sex positivity, and non-monogamy as a queer Woman of Color has led to features in publications like Elle, New York Magazine, and The Kitchn. Recognized as a Forbes 30 Under 30 and an Adweek “Young Influential,” Pham is now pivoting to being a full-time writer and creative. “I have learned so much running a business rooted in culture and identity, and would love to bring that same care and intentionality into my work celebrating non-normative eroticism and lifestyles!” –MH