Los Angeles-based artist Lauren Ruth Ward isn’t interested in what you can do for her. Her new single “Make Love to Myself” is “is a cathartic middle finger to those who lack social cues,” she says, inspired by a stranger who was “shamelessly hitting on me and trying to convince me that just because I was there, I was there for them.” This scenario is reimagined for the accompanying music video, which also features a cameo from her girlfriend, LP (who also just released her own new sexy video for her song “Other People”).
Lauren, a singer whose music is a savvy blend of soulful rock and roll and psychedelic disco, hopes is the motivation for listeners to “do whatever they please—positively, of course.”
“I wanted to show my crazy and bury the feeling of rejection,” Lauren told GO. “My art is a reflection of myself. Anything I choose to do in life makes its way into my art.”