Saks Fifth Avenue and the Stonewall Inn Gives Back Initiative (SIGBI) have partnered to launch a charity campaign in honor of the 50th anniversary of the Stonewall Uprising. The collaboration includes a capsule collection, a digital campaign featuring allies and members of the LGBTQ community, special Fifth Avenue window installations, and a New York City-based celebration.
“Saks is honored to partner with the Stonewall Inn Gives Back Initiative to mark this important milestone for both the city of New York and the global LGBTQ community,” said Emily Essner, Senior Vice President of Marketing and Digital for Saks Fifth Avenue, said in an email statement. “It is a privilege to join forces with SIGBI to celebrate the city’s vibrant LGBTQ community and work together to eliminate social injustices impacting the lives of these individuals.”
The video created to launch the partnership features a number of celebrities, including Amanda Lepore, Michael Urie, Honey Davenport, Nico Tortorella, and Lea DeLaria. In the campaign, the stars discuss Pride month and reflect on the history of the community and of the Stonewall Inn.
“We are very excited to partner with such an iconic New York institution as Saks Fifth Avenue,” stated Stacy Lentz, President and Co-Founder of SIGBI, in a press release. “This collaboration is going to bring a lot of visibility to our community and also raise much needed funds for some of the most underserved LGBTQ communities across the country. The outreach and platform that Saks Fifth Avenue has is a great way to not only help educate people about the historical importance of Stonewall, but also make sure that its legacy stays alive through supporting the work we are currently doing in places where equality has been slow to arrive.”
A number of designers participated in the collection, creating unisex ready-to-wear, shoes, beauty, and accessories that range from $15 to over $5,000. The pieces are exclusively sold at Saks Fifth Avenue, and brands involved include Balmain, Christian Louboutin, Prabal Gurung, Stella McCartney, Alice + Olivia, and more.
30% of proceeds from the clothing will be given to SIGBI, whose mission is to work to eliminate LGBTQ intolerance.