Eco-preneurs 2015

These out entrepreneurs embrace a greener business model.

Tag Ceder
Founder and CEO, Definitions Skincare

Purchasing beauty products can be overwhelming, especially if you′re looking for antiaging natural options. Definitions Skincare is making that process a whole lot easier by providing a wide range of natural and organic items—including facial cleansers and moisturizers, cellulite treatments, eyeliners and lipsticks–which contain no parabens, synthetic dyes, synthetic fragrances, PEGs, or propylene glycol. The company utilizes science, technology and a unique blend of ingredients to create products they believe will deliver the fastest, best, and longest lasting results for their customers. “I′ve been in the industry [as a massage therapist, esthetician, sales rep and spa director] for many years,“ says company CEO Tag Ceder, “and I formulated Definitions Skincare to roll out products like nothing else out there—products that wow in a single use and can still have you looking amazing over time—and because of what I found lacking in the skincare market.“ Created in spring 2012 and available at dermatology offices and top spas throughout the world, the business has received significant press attention from New Beauty, Allure, Life & Style, Organic Authority and PIX11. “Our brand philosophy is that you can always work toward achieving the complexion you desire,“ Ceder told Organic Authority. “With our clinical, yet natural face and body/cellulite products, defining your beauty is within reach.“