Workin It (Part 1) 2009
President and CEO, RainbowVision
Joy Silver asked the question: “What will happen to us when we age, or are in need of help, and who will provide those services particularly since some of us have alternative family structures?” She answered by founding RainbowVision Santa Fe, an adult community with condos, rentals and assisted living, now in its third year, where the LGBTQI & A population lives in the majority. With a fitness center, salon, restaurant, cabaret, and an event space, RainbowVision has become “the de facto community center for the Santa Fe LGBTQI+A,” according to Silver, hosting a wide range of ages and sexual identification at its many events. “Living through the AIDS crisis taught us that care through the end of life–medical and mental health challenges – may not necessarily be related to becoming elderly. The benefits that RainbowVision provides to our community are that there is now a place, and options for us that have never existed before.” – KW
The first 18 of 2009’s Red Hot Entrepreneurs!

Robyn Streisand
CEO, The Mixx
Thirteen is a lucky number for The Mixx, and its founder, Robyn Streisand. Starting her career in the corporate marketing world at Citigroup, she crossed over from the corporate “side” and started her own graphic design studio, called D-ZINE. In 1996 (13 years ago), she opened The Mixx. An award-
winning marketing & visual communications firm that shapes, supports, develops, and refreshes brands, The Mixx works for top brands such as Johnson & Johnson, REM and Mercedes Benz. Her work for “Top of the Rock” Observation Deck, one of NYC’s biggest tourist attractions, can be seen throughout the Big Apple. Streisand is also an advocate for both women and LGBT-owned firms, as an active member of WBENC as well as a Co-Chair of the National Gay and Lesbian Chamber of Commerce (New York). – KW



