Pride festivities are underway and dating app company Tinder is getting in on the celebration with a giant, 30-foot, rainbow slide that has been installed next to Madison Square Park in New York City. The slide represents “the 30 U.S. states that still do not protect the LGBTQ community from discrimination,” the company said in a blog post.
“Discrimination in any form violates the fundamental values that drive Tinder,” said Tinder CEO Elie Seidman. “We believe everyone should have equal rights, and by calling on our millions of users to show their support and take action, we hope to make real change for the LGBTQ+ community.”
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Hey NYC! Come to Flatiron Plaza and slide into your senators DMs and tell them everyone has the #RightToLove 🏳️🌈. It’s time to pass The Equality Act. For each slide we will donate $10 to @humanrightscampaign to help fight for equality. Can’t make it? Hit the link in our bio. We’ll be here until 7pm! #righttolove
After riding to the bottom, sliders are encouraged to “slide into” their representatives dms in order to encourage them to support the Equality Act, which would increase protections against discrimination based on sexual orientation and gender identity. The House passed the Equality Act, but its odds of passage in the Republican-controlled Senate are slim.
In the blog post, the company explained their motivation behind the project: “Imagine if holding hands in public, going to your favorite local bar, getting a job, or leasing an apartment was denied to you because of your sexual orientation. It’s easy to forget that the things we take for granted as rights are not certainties, nor are they permanent.  Until we live in a world where sexual orientation is not a crime, where all relationships are recognized and respected, and where all genders are treated as equal—we must act.”
Tinder is donating $10 to HRC’s work to pass the Equality Act for each person who rides down the slide. The company is also providing free advertising to LGBTQ nonprofits. In the U.S., Tinder users will see a #RightToLove PSA advertisement that will lead them to HRC’s website if they swipe right on it.