THE CULTURAL ROADMAP FOR CITY GIRLS EVERYWHERE

THE CULTURAL ROADMAP FOR CITY GIRLS EVERYWHERE

New Car Ad Stars Lesbian Pro Hockey Power Couple

December 26, 2024

Former hockey player Brianne Jenner behind the wheel in a Hyundai ad

Brianne Jenner, Hayleigh Cudmore, and one of their kids appear in the heartwarming spot.

Married pro hockey couple Brianne Jenner and Hayleigh Cudmore, and one of their three kids, are the stars of a heartwarming new Hyundai Canada commercial.

Jenner, a decorated athlete with two Olympic gold medals and a silver for Team Canada, captains the Ottawa Charge in the Professional Women’s Hockey League (PWHL). Her wife, Cudmore, has traded her hockey gear for legal briefs, but she once played for the Calgary Inferno in the now-defunct Canadian Women’s Hockey League (CWHL). Fun fact: Jenner and Cudmore were teammates, not just in the CWHL but also at Cornell University during their college days.

Related: This Gay Chinese New Year Commercial Is Challenging LGBTQ Censorship In China

The ad, fittingly titled “Babies on Board,” features Jenner behind the wheel of the new Hyundai Tucson, showing off its clever ‘baby mode.’ With the feature enabled, the vehicle automatically smooths braking and acceleration, ensuring a nice, calm ride for the kids. Spoiler alert: It’s also perfect for exhausted spouses.

The ad is sweet and all, but in the annals of lesbian car marketing, this epically Sapphic Ranault UK commercial from 2019 set the bar at an impossibly high level.

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