The Best of GO, Women at the Helm

Women at the Helm 2015

RACHEL EINBUND
Principal Attorney at the Law Office of Rachel Einbund, Esq.

The passage of the Marriage Equality Act in 2011 marked the end of one battle, and the beginning of many others. Rachel Einbund understood that from the start, and it's what led her to create her own legal practice, focusing on marriage-based green cards, work visas, domestic abuse victims and family-based immigration, to name but a few of her many specialties. Einbund, a graduate of NYU and New York Law School, prides herself on taking clients from all over, and on her belief in religious, political, gender and sexual freedom. In addition to running her own firm, she mentors law students; holds free workshops on the DACA (Deferred Action for Childhood Arrivals) immigration policy; writes about immigration issues on her firm's blog, The LORE Review; and does pro-bono work for minors and unique cases. (She’s registered as a marriage officiant, too, as if all that weren't enough to keep her busy.) For her dedication to the law and our community, Einbund has received numerous honors: Just this year, the National LGBT Bar Association named her one of America's best LGBT lawyers under 40 and The International Women's Leadership Association called her a Woman of Outstanding Leadership. We here at GO simply call her "amazing."

Meet 16 dynamos who are true models of success

SANDY COHEN
Chief Operating Officer and Creator, Groove Back Rollers

The saying “necessity is the mother of invention” certainly proved true for Sandy Cohen. As a child and teen, she was a prodigy, selling her artwork and taking an adult program at the Metropolitan Museum of Art. But at 19, she was prescribed a round of antibiotics, which caused terrible side effects: immune dysfunction, digestive problems, liver disease, spine and nerve damage. She learned foam rollers might be beneficial for her back; however, the standard ones, she discovered, could hurt the spine. So she and her sister, Fame, began making a better roller. The result was the Groove Back Rollers company, which catapulted Cohen into life as a businesswoman. “There are so many people with unique talents and big ideas,” she says, “but since they don’t believe in their own potential, it never comes to fruition. In the beginning stages of my company, I, too, was my own worst enemy. I waited over a year to see a patent lawyer about my idea because I had yet to convince myself that I could actually pull it off. However, once I committed to my business, the universe began to conspire for me. Certain things began to present themselves along the way, letting me know that I was really onto something.”