Women at the Helm 2015

Meet 16 dynamos who are true models of success

Co-Founder and Owner, Pink Iceland

Birna Hrönn Bjornsdottir has been quite active in Iceland’s queer movement. She was the head of the local gay youth group, ran the educational program for Iceland’s LGBT organization and is on the Reykjavík Pride committee. So it was only natural for her to take that passion and turn it into a business. Pink Iceland is an LGBT travel, wedding and event company Birna runs with her girlfriend and a friend. The company has been recognized by Iceland’s president, who presented them with the Travel Industry Association’s Innovation Award in 2012, and TripAdvisor, who recently gave them a Certificate of Excellence. As if running her own business weren’t enough, Birna also works at the National Hospital in Iceland as a registered nurse and is a DJ with her girlfriend, who she calls her greatest inspiration. “If you are honest and your heart is in the right place,” she says, “you will feel good about what you are doing and enjoy going to work. I think that is reflected a lot in our company. We are three friends that own and run the company together with queer passion, straight from the heart.”

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