We Need To Talk About Young Miko’s New Video For Gap Sweats
In Gap’s first Spanish-language campaign, Young Miko also becomes the first openly queer Latina to front an ad for the brand.
Featured image by Olivia Malone, courtesy of Gap
Puerto Rican rapper Young Miko has partnered with Gap for the company’s first Spanish-language campaign, reimagining her hit song “Wassup” in a new video.
The three-minute campaign was directed by Bethany Vargas and shot by Olivia Malone and features a cast of 26 dancers moving through a minimalist white studio while dressed in Gap sweats. At the center is Young Miko, performing a refreshed version of the track that helped propel her career.
The collaboration is also a milestone for the brand. It marks the first time Gap has used a Spanish-language song in a major campaign, and Young Miko is the first openly queer Latina to star in one of the company’s advertisements.
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For the artist, born María Victoria Ramírez de Arellano Cardona, the partnership felt immediately meaningful.
“When Gap reached out, it was a no-brainer to me,” Young Miko told Billboard. “I have a lot of pretty memories from when I was little wearing Gap pieces.”
For the project, the song “Wassup” was reworked and retitled “Sweats Like Us.” “It was very curious to me,” she said about revisiting the track. “It was like giving my baby to somebody else. ‘Haz lo que tu quieras con esta pieza’ (do what you will with this track) and hopefully we’ll all like it.”
“That song already held a lot of emotional power for me,” she added. “Before that song came out, a whole year went by where I didn’t drop anything. When I created it, I immediately knew it was the one track I was going to come out of hiding with.”
Gap executives say the collaboration reflects the brand’s continued focus on artists shaping culture.
“Gap has a long history of partnering with artists who shape culture — not just through their work, but through the way they connect with audiences,” said Mark Breitbard, president and CEO of Gap brand, in a statement. “Young Miko speaks to a generation and is shaping what comes next.”
The project also follows other recent campaigns featuring LGBTQ+ artists. In Fall 2025, the global pop group KATSEYE starred in Gap’s “Better in Denim” campaign, which included out LGBTQ+ members Lara Raj and Megan Skiendiel.
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For Young Miko, the campaign offers another opportunity to spotlight the culture that influences her work.
“Puerto Rico influences everything I do — the way I talk, express myself, dress, live and see the world,” she said in a statement. “This music video was an amazing experience, and working with Gap felt natural because they gave me the space to express myself and my culture authentically.”
