Workin It (Part 1) 2009

The first 18 of 2009’s Red Hot Entrepreneurs!

Joy Silver
President and CEO, RainbowVision

Joy Silver asked the question: “What will happen to us when we age, or are
in need of help, and who will provide those services particularly since some of us have alternative family structures?” She answered by founding RainbowVision Santa Fe, an adult community with condos, rentals and assisted living, now in its third year, where the LGBTQI & A population lives in the majority. With a fitness center, salon, restaurant, cabaret, and an event space, RainbowVision has become “the de facto community center for the Santa Fe LGBTQI+A,” according to Silver, hosting a wide range of ages and sexual
identification at its many events. “Living through the AIDS crisis taught us that care through the end of life–medical and mental health challenges – may not necessarily be related to becoming elderly. The benefits that RainbowVision provides to our community are that there is now a place, and options for us that have never existed before.” – KW

What Do You Think?