Kansas’ New Trans ID Law Meets Bold Billboard: ‘God Made Trans People’
After Kansas passed a sweeping law restricting trans IDs and bathroom access, a bold billboard campaign is pushing back–with a message that’s impossible to ignore.
Featured Image: Courtesy of Liv Raisner
In case you needed a reminder that some state legislatures have far too much time on their hands, Kansas has spent the past two weeks targeting trans resident’s IDs—only to be met with something far louder: billboards declaring, in no uncertain terms, that trans people exist exactly as they are.
Across Kansas city, Topeka, and Wichita, a campaign led by the NYC based non-profit organization, Mayday Health, has plastered highways with a simple message: “God Made Trans People”—a direct rebuttal to a law that has made everyday life materially harder for trans Kansans.
The timing is not subtle. The billboards appeared shortly after Kansas enacted SB 244, aka, the “bathroom bounty” bill, a sweeping measure requiring state-issued IDs to reflect sex assigned at birth instead of gender identity—effectively undoing prior policies that allowed gender marker updates. The law also restricts bathroom access in public buildings and introduces a mechanism that allows private citizens to sue trans people over restroom use, for at least $1000 in damages.
Yes, you read that right.
The legislation doesn’t just stop at identification documents. It forces many trans residents into a bureaucratic nightmare: carry IDs that don’t reflect who they are—or risk not having valid identification at all.
That means everyday tasks suddenly come with an added layer of scrutiny, risk, and humiliation.
The real world impact is already visible. Trans residents have reported being forced to renew licenses that list a gender they no longer identify with—an experience that is as invasive as it sounds.
This is exactly the reality Mayday Health is pushing back against. In an interview with the Advocate, executive director and founder, Liv Raisner, said “We want trans Kansans to know while they’re driving to work, to the grocery store, throughout their own state, we want them to see themselves reflected back.”
The organization—best known for providing information on abortion pills, birth control, and gender-affirming care—has also embedded direct resources into the campaign. Each billboard provides directory to their website, offering medical, mental health, financial, and transportation support.
In other words, it’s not just messaging. It’s infrastructure.
According to Mayday Health, the campaign is expected to reach over 1.2 million people in just four weeks; three billboards in Topeka, three in Kansas city and one in Wichita. And while it’s aimed primarily at trans residents, the messaging is intentionally broad.
If someone with deeply held religious beliefs happens to glance at the sign and pause—good. That’s part of the point.
“We’re not arguing with them about politics. We are meeting them on their own terrain,” Raisner told the Advocate. “If you think God doesn’t make mistakes, that includes trans people.”
Because the billboards aren’t just about countering a law, they’re about reframing the conversation entirely: from regulation to recognition, from restriction to belonging.
And in a state where policy has moved quickly to erase, this campaign is moving just as quickly to remind people they are still seen.
