BreeAnne Clowdus (right) and Courtney Howe made their socially conscious line of baby clothes, Tiny Revolutionary, a family affair from the start. Clowdus, a die-hard activist and former director of operations for an apparel company, and Howe, a former customer experience consultant for major corporations, met in a corner office 13 years ago; they had their first child Vivianne in 2006. “I noticed a major hole in the market for inspiring, socially conscious baby clothes that gave back to children’s charities,” says Clowdus about the impetus behind Tiny Revolutionary. “There was no real fashion connection being made between our children and their potential to make the world a better place. There was entirely too much baby bling and not nearly enough baby power.” By steadily growing their brand at a time when many apparel companies are in the red, the couple has been able to give back to progressive causes. “I’m inspired by what we’ve been able to contribute to the children’s charities we work with through our Giving Tee line, and the amazing feedback we get from customers who thank us for our unique perspective and contribution to a pretty humdrum industry. That totally keeps us going.”
