Teneral Cellars, a woman-owned and run wine company, will be donating a portion of the proceeds from its Pride collection to the Stonewall Inn Gives Back Initiative (SIGBI).
The “Love is Love — History of Pride” collection, which launched in May, pays tribute to LGBTQ+ history and to the legacy of the gay rights movement. It includes three sustainably produced wines: Overflowing with Pride Barbera, Uprising Chenin Blanc, and Loud and Proud Merlot. Ten dollars from every three-pack sold will benefit the SIGBI Safe Spaces certification, which identifies businesses and public venues as safe spaces for the LGBTQ+.
“The collection reflects the simple human truth that loving another person is a wonderful thing,” said Jill Osur, president and CEO of Teneral Cellars, in a statement. “Our motto at Teneral Cellars is to claim the power within to transform the world with grit and grace. We are committed to ensuring equality and justice for all love. Love is to be accepted, appreciated, celebrated, valued, and protected. The Pride movement has empowered those seeking equality to do exactly that, and in the face of what seemed like insurmountable challenges.”
Teneral Cellars has partnered with Maria Mazon, Executive Chef and Owner of Tuscon’s BOCA Tacos y Tequila, who has prepared unique dishes to pair with the wines, and with Emily Wines, Master Sommelier and Chair of the Court of Master Sommelier’s Board of Directors, on the collection. Each bottle will also feature distinct artwork by women designers.
Osur launched Teneral Cellars in 2020 as a “purpose-driven brand” that aimed to empower women, generate sustainably-produced products, and effect social change. The company donates 10% of its profits to organizations advocating for gender and racial equality.
As part of the Pride collection launch, Osur travels to New York this week to meet with the proprietors of the Stonewall Inn and the SIGBI.