The dating app Hinge is partnering with singer-songwriter Soko on a new campaign to help single and LGBTQ+ parents connect this Valentine’s Day.
On February 4, the company will be giving away $25,000 in $100 stipends for single parents, to help cover the cost of date night child care. In order to be eligible, participants must comment on another user’s profile during the duration of the campaign.
“Sometimes, I get lost in that world where I’m ‘just’ being a mom non-stop,” said Soko, a single queer parent, in a statement released by the dating app. “I forget my core essence and can’t even imagine going on a date or having a romantic life. That’s why it’s important for us to just put ourselves out there. To try to find love beyond parenthood. Even if you’re not in a place to do it right now, just reminding yourself you deserve it is important.”
According to an in-house survey conducted by Hinge of 4,000 single parent app users, including 250 LGBTQ+ parents, 63% of all parents, and 73% of LGBTQ+ parents, said that having children made it difficult for them to find time to date. An additional 54%, and 67% of LGBTQ+ parents, said that having help covering child care would make it possible for them to go on more dates.
The campaign will be held from 12:01 p.m. E.T. through 11:59 p.m. E.T. on February 4, or until all $100 stipends have been distributed. Each participant, eligible to win one $100 stipend, must be 18 or older, and have selected “Have Children” on their profile.
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