Isabella Giancarlo

Makeup isn’t just for straight, cis women or queer femmes. It’s for anyone who believes it will make them feel beautiful and authentic. Fluide, the makeup collection that Brooklyn-based Isabella Giancarlo co-founded and is the Creative Director of, gives queer folks a more thought-out option than that stale makeup counter at the mall. “Fluide came together around the idea that makeup can be a tool of transformation and a powerful means of self-actualization,” she says. “I believe it is important to showcase and celebrate the self-expression of people of all gender expressions and identities — and, as Creative Director, my goal is to continue to represent an inclusive and expansive definition of beauty.” Fluide’s love of queer people also translates to some of their nail polish names (House of Yes, Riis Beach, Cherry Grove); their blog (Future Fluide) that highlights creative queer folks doing big things; and to whom they give back: Callen-Lorde and the Sylvia Rivera Law Project. “It’s inspiring to see the infinite ways that people use fashion and style as a means of self-expression — to be glamorous, irreverent, defiant, political, otherworldly. It feels so good to support and be a platform for showcasing that radical, forward-thinking style.” Giancarlo is also queen of the side hustle. Her other work includes being an artist, an art director, creating the popular Instagram project Eat Your Heart Out (partially inspired by the times she’s had her own heart broken), and working on various aspects of Relish, the brunch she co-founded. —GH