On Tuesday, New York’s first orgasm pop-up shop — put on by sex toy brand Hot Octopuss — debuted a banned ad campaign.
Hot Octopuss, which prides itself on being an inclusive brand, is spearheading #ShowStigmaTheFinger. The media campaign aims to raise awareness of and break down common prejudices and phobias surrounding women’s sex lives. The goal is to help women have better sex. But there’s one problem: The campaign was meant to be displayed across New York City, but was banned for being “too inappropriate.”
“‘No’ wasn’t an acceptable answer for this one,” Julia Margo told GO in an email. “When we were told the ads were too inappropriate, we knew we had a duty to make sure the world saw it.”
“The stars of the campaign are giving a fearless F-you to years of stereotypes that society has placed upon them,” she continued. “They’re standing up for anyone who’s ever been told they are too big, too old or not pretty enough to enjoy sex. It’s our responsibility to make sure these voices are not silenced, so we are going ahead with the campaign despite what the authorities say.”
When asked why they were part of the campaign, each of the models had their own reason.