Workin’ It (Part 2) 2009

The Rest of the Best Of 2009’s Red Hot Entrepreneurs

Jennifer Pritchett
Founder/Owner, The Smitten Kitten

Jennifer Prichett is the founder of the Smitten Kitten, a progressive sex toys retailer based in Minneapolis, Minnesota. The Smitten Kitten specializes in hand-made, high-quality, environmentally friendly and non-toxic toys and ethically made pornography for an empowering sex life. Pritchett describes herself as “a lesbian identified bisexual, mother, sexual assault survivor, pleasure activist, entrepreneur, and sex educator!” Prichett has made her personal politics her life work, while also making measurable change for herself and the seven people she employs. The Smitten Kitten was the world’s first non-toxic sex toy shop and continues to lead the industry through its non-profit program, the Coalition Against Toxic Toys. After experiencing unbearable sexual orientation harassment, Prichett resolved to integrate her personal feminist politics and dedication to social justice activism in her daily work. Her commitment to that ideal has allowed her to stay true to her philosophy, “Do right by yourself, by your employees, by your community, and by the environment.”


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