Jacq Jones is the owner of Baltimore’s women- and trans-operated sex toy store Sugar. “I’ve been out as queer my entire career,” Jones says. “I’ve very intentionally chosen to work in environments in which it was safe to be out.” With a degree in women’s studies and working experience in reproductive healthcare, Jones has brought her advocacy for sexual health to venues ranging from college campuses to The Michigan Womyn’s Music Festival. She’s turned her knack for teaching about sex and relationships into a popular for-profit business. “Sugar has been blessed with amazing staff, a supportive community and fabulous customers,” Jones says, crediting her many colleagues with the store’s success. “Without the people who trust us with their purchases, we wouldn’t be here. And, my wife has been amazing and provided me with the space and emotional and financial support to get the business off the ground.”
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