Seven Minutes In Heaven With Producer Sierra Jiminez

Get to know the lady behind the viral videos.

Welcome to Seven Minutes in Heaven, GO Magazine’s interview series that profiles a different queer babe each day, by asking them seven unique (and sometimes random) questions. Get to know the thoughts, feelings, and opinions of the groundbreaking, fierce forces-of-nature in the queer community.


Sierra Jiminez is one of the most (if not the most) hardworking, hyper-talented video producers to ever grace the internet. She’s the current senior producer for Elite Daily and Bustle Digital Group, and chances are you’ve watched at least a dozen of her hilarious, heartbreaking or extremely informative videos, thousands upon thousands of times, over the course of your digital existence.

Videos that Jiminez produces are regularly viewed millions of times, and as someone who had the pleasure of working with her, I can safely affirm that Jiminez is the ultimate ~powerhouse~ behind the work.

She attains the amazing ability to turn a creative idea into a real life, successful, tangible product. She has a killer work-ethic. She’s collaborative. She’s a fantastic leader and she deserves every ounce of success that she has.

Not only is Jiminez fabulous as far career goals are concerned, she’s also an outspoken advocate for bisexual visibility and an inspiration to LGBTQ young people everywhere.

And you know what? She’s also really cool and super fun to get drinks with and gab about life with. She really is just an amazing entity and I’m so proud to feature her in today’s Seven Minutes In Heaven!


GO Magazine: Who are you and what do you do?

Sierra Jiminez: My name is Sierra Jiminez and I’m a senior producer at Elite Daily and Bustle Digital Group.

GO: What is the driving force behind your career/activism/work?

SJ: I’ve been working in the creative field for quite a while now. I think the number one thing that keeps me loving what I do every day is finding a way to use my creative talents to tell stories and narratives that need to be in the spotlight. Over the years I’ve shifted my passion projects to focus more and more on diversity and body/mind positivity. I love working on content that inspires people to be the truest version of themselves.

Is this week over yet? #nyfw

A post shared by Sierra Jiminez (@sierrajiminez) on

GO: Where do you go for inspiration when you’re feeling discouraged or depleted?

SJ: To be honest, it depends on how much time I have. If I need a major re-boot, I tend to pick up and travel to a foreign country. Not only does the time off work help me get some mental clarity, but meeting new people and having new adventures is a great way to reset your mental health. When traveling just isn’t an option, I turn to music. I’m constantly listening to music throughout my day and I use it as a tool to help me work through my thoughts and shift my mindset into the place I want it to be. I often find that going on a Spotify binge is a bit like going to a therapy session or pep talk.

GO: Who are your biggest queer lady role models?

SJ: I’ve pretty much been in love and admiration of Rachel Maddow since high school. Some other people I really admire: Ellen Page, Angelina Jolie and Samira Wiley.

GO: Describe yourself in three words?

SJ: Driven, honest, and exuberant.

Boat days. Thanks for the white attire @riskgalleryboutique #yacht #nyc

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GO: What music are you listening to right now?

SJ: I’m really loving my playlist of most listened to songs in 2017 on Spotify. It’s currently helping me take a step back and really analyzes the places I’ve been in my life both mentally and physically this year and assess how I want to go into 2018. Current top 5 songs are “Lost on You” by LP, “Green Light” by Lorde, “Scary People” by Georgi Kay, “iT” by Christine and the Queens, and “Redbone” by Childish Gambino.

GO: Where can people find you?

instagram.com/sierrajiminez/ or check out some of the content I’m creating on elitedaily.com and bustle.com