100 Women We Love: Class of 2017

Every June, GO compiles a select list of talented tastemakers, influencers and all-around inspirational women who are making their mark on the LGBT community and on the world at large.

Sara Medd

Photo by Sara Tollefson

When people tell Sara Medd they hate shopping,  she feels lucky to be able to offer her services. “I love shopping—and I’m even good at it!” she says. As the creator of Greyscale Goods, a carefully-curated brand of gender-neutral clothing and accessories delivered to clients, Medd is able to help LGBTQs display their own sense of style. “I find great reward in seeing a person’s transition into greater self-confidence through clothing that fits both their body and their identity,” Medd says. “I love receiving feedback from clients that we found them a pair of pants that fit them better than any pair they have ever tried on—ever! I’ve even been called a magician.” With a background styling shoots for magazines like W, Elle, Italian Vogue and GQ and working with celebrity clients on red carpets, Medd says these things “quickly lost [their] glamour” when she “realized that her true passion was helping LGBTQ friends and community find greater confidence through their wardrobe.”  “There are so many opportunities to improve the offerings for gender-neutral clothing and I am dedicated and determined to fill those gaps to the best of my ability,” Medd says. Although she’s had to fight the “lesbians aren’t fashion-forward” stereotype, she takes it in stride. “At my first styling job, I was subject of the age-old rhetorical joke ‘Don’t let the lesbian choose the shoes!’” she says. “But besides that, for me, being out in the fashion industry has been seamless.” —TB

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